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Introduction to Business Data Mining, by David Olson, Yong Shi
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Introduction to Business Data Mining was developed to introduce students, as opposed to professional practitioners or engineering students, to the fundamental concepts of data mining. Most importantly, this text shows readers how to gather and analyze large sets of data to gain useful business understanding. A four part organization introduces the material (Part I), describes and demonstrated basic data mining algorithms (Part II), focuses on the business applications of data mining (Part III), and presents an overview of the developing areas in this field, including web mining, text mining, and the ethical aspects of data mining. (Part IV). The author team has had extensive experience with the quantitative analysis of business as well as with data mining analysis. They have both taught this material and used their own graduate students to prepare the text’s data mining reports. Using real-world vignettes and their extensive knowledge of this new subject, David Olson and Yong Shi have created a text that demonstrates data mining processes and techniques needed for business applications.
- Sales Rank: #833149 in Books
- Published on: 2005-11-18
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x .68" w x 8.10" l, 1.65 pounds
- Binding: Hardcover
- 288 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
thanks
By cfrench
This was a great resource for my learning project. I looking forward to review other items on your list in the near future.
0 of 0 people found the following review helpful.
It's ok but not great
By shopper 1
It is old and out dated. It does not simplify the understanding of the subject matter.
0 of 0 people found the following review helpful.
Five Stars
By Tonya
Great for the class
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